AR Red Envelope Promotion: New Offline Activity Gameplay
1、 Project Background and Objectives
At the moment of fierce competition in mobile Internet, offline geo promotion activities are facing high costs, weak interaction, difficult transformation and other pain points. To break through the limitations of traditional promotion models, we innovatively combine AR technology with red envelope benefits and launch the “AR Red Envelope Promotion” activity. The project aims to empower offline scenarios through technology to achieve the triple goals of brand exposure, user attraction, and sales conversion, while creating immersive interactive experiences for consumers.
2、 Highlights of Activity Design and Execution
（1） Technology integration: AR red envelope activation offline scene
Dynamic red envelope triggering mechanism
Users can trigger AR red envelope animations by scanning designated offline signs (such as posters, display stands) with their mobile phones. The content of the red envelope includes cash coupons, brand merchandise, membership benefits, etc. Combined with LBS positioning technology, it ensures a strong correlation between red envelope distribution and geographical location, effectively attracting surrounding people to participate.
Gamified interactive design
The red envelope collection process incorporates the element of “treasure hunting”, and users need to complete simple tasks (such as taking photos to check in, sharing on social media) to unlock the red envelope. For example, a certain fast-moving consumer goods brand has set up an “AR treasure map” in its supermarket activities, where users can scan the product display area to receive hidden red envelopes, which can increase the average order value by 30%.
（2） Resource integration: expanding the volume of cross industry cooperation
Cross brand linkage
A “AR Red Envelope Alliance” is formed by combining catering, retail, entertainment and other brands, and the red envelopes received by users in a brand scene can be used universally within the alliance. For example, a milk tea shop cooperates with a cinema, where users can receive milk tea coupons after purchasing movie tickets, achieving two-way traffic diversion.
KOL+UGC dissemination
Invite local lifestyle KOLs to participate in the live event and initiate the topic of “AR Red Envelope Challenge” to encourage